For On-Air

[Best Practice] Morning Show On-Air Mentions Drive Listener Count Up 12.6% for All Dayparts

CAMPAIGN RESULTS  Total Weekly Count of NextRadio Listeners: Up 12.6% All Dayparts over campaign period Up 21% AM Drive vs same 4-wk period 2016 Listener Counts peaked on Thursdays followed by Tuesdays  NextRadio Weekly Avg TSL: Down 3.4% AM Drive vs same period 2016 Re-Cap: The total weekly count of NextRadio listeners rose for... Read more →

[Best Practice] Partnership with local NFL flagship station grows listeners and TSL

CAMPAIGN RESULTS: NextRadio Listener Count: Up 25% month-over-month NextRadio Monthly TSL: Rose from 33 minutes in Sept to 46 minutes in Nov Re-Cap: Large bumps in TSL and NextRadio listeners, soundly beating the NextRadio average YOY increase of 17% 2016-2017. Comparable net spend of only $15,110 to achieve these results. The personality’s... Read more →

Series of Events Escalates Safety Discussion of FM Radio in Smartphones

On Wednesday, October 5, the National Association of Broadcasters  hosted a webinar on FM chips in smartphones. The discussion touched on status of hybrid radio and activation of the FM chip by carriers and manufacturers. But upon mention of an FCC recommendation that smartphone users receive vital information in emergency situations “particularly when the wireless network is... Read more →

Oh No, Kokomo! Tornado Warning Drives Listening Up By 4 Times The Weekly Average

NextRadio® in-app data shows how people use FM radio during a weather emergency We know that people tune to the radio when skies darken. But just how many? And for how long? We learned a lot recently in the Gulf Coast and even more on August 24, when an EF-3 tornado struck our neighboring... Read more →

Assign an Internal TagStation Champion

TagStation Content enables a deeper level of engagement with your broadcast audio in NextRadio.  It increases listening, impacts the growth and retention of FM smartphone listeners, and is the cornerstone of an interactive ecosystem that is valuable for advertisers and TagStation licensees alike. In preparation for the millions of FM-enabled... Read more →

Interactivity Rate is 100x Greater than Industry Norm

Check Out Tracking Results on what Listeners can Hear, See and Interact with on NextRadio Over the past several months, NextRadio has been conducting beta tests on select radio stations to gauge the interactivity response rate within the app.  Interactivities measured were NextRadio buttons the listener tapped on: buy link on... Read more →

It’s Pretty Clear: Content Increases Listening by up to 3 Minutes!

Average Session Length increased by 14.3% – from 19.9 minutes to 22.7 minutes, among the stations analyzed. We recently analyzed 12 million minutes of NextRadio listening across 100 radio stations that switched from displaying only their logo to delivering enhanced content utilizing TagStation’s Full Data service. As it turns out, something as... Read more →