Radio stations played +241% more Petty music on Monday. The number of stations actively playing Petty’s tunes was up 40% over the average.
A shift towards census-based, data-driven programming and selling has to occur if OTA radio wants to fight for share of advertising dollars and compete with non-broadcaster platforms now and in
We’re tracking how people listen to radio in natural disasters. Get our 2016 White Paper on how people listened to radio during emergencies caused by extreme weather, earthquakes and more.
Recently, NextRadio, the smartphone app that provides free, portable FM radio listening, conducted an in-app survey that asked one simple question: Election Day 11.8.2016: Do you plan to vote?
Current TSL on the NextRadio app is 37 minutes. Nielsen data will soon include NextRadio listener counts in its currency. And many station programmers have seen exponential listening growth simply by informing their audiences about NextRadio. If you’re ready to … Continue reading »
NewBay Media recognized Dial Report with its 2017 Best of Show Award, presented by Radio World magazine. The product stood out among a panel of industry experts who evaluated entries for “design, features, cost-efficiency and performance in service professional users.”
CAMPAIGN RESULTS: NextRadio Listener Count: Up 25% month-over-month NextRadio Monthly TSL: Rose from 33 minutes in Sept to 46 minutes in Nov Re-Cap: Large bumps in TSL and NextRadio listeners, soundly beating the NextRadio average YOY increase of 17% 2016-2017. Comparable net … Continue reading »
When a radio station engineer cares about how your stations appear in the NextRadio app, here’s what happens: Listeners tune in and get a great visual experience – right on their phones Sales creates new revenue opportunities from in-app advertising campaigns Programming has an additional … Continue reading »
Part of NextRadio’s “Loving Radio” Insights Series Sports Radio Listeners Love Pre-Game and Post-Game Analysis There are many reasons to love listening to sports on the radio, and NextRadio listeners told us their favorites. According to a recent online survey … Continue reading »
On Wednesday, October 5, the National Association of Broadcasters hosted a webinar on FM chips in smartphones. The discussion touched on status of hybrid radio and activation of the FM chip by carriers and manufacturers. But upon mention of an FCC recommendation that smartphone users receive vital … Continue reading »
There’s been a lot of news coverage about Samsung becoming the first smartphone manufacturer to be NextRadio®-compatible across all carriers. While radio trade publications are widely touting the news, we’ve learned that other industries are also examining the impact of Samsung’s recent announcement. … Continue reading »
Compared with weekday morning drive, radio listening on Saturdays is usually a little soft. Except when everyone is shaken out of bed by a 5.6 magnitude earthquake, like the one that occurred in Oklahoma Saturday, September 3. The number of listeners more than tripled that day … Continue reading »