September is National Preparedness Month, and NextRadio is partnering with FEMA to support the Ready.gov initiative to help draw attention to the need for families to discuss and create a plan in case of an emergency.
New data from NextRadio reveals that during an emergency weather situation:
- NextRadio listeners increase more than 2.5 times
- NextRadio listening sessions increase by 4 times
NextRadio Usage Highlighted in Recent Weather Emergency: Click here to view additional examples of NextRadio usage increasing during emergency weather. You will also learn about the importance of activating the FM chip within all smartphones during emergency situations.
The goal of National Preparedness Month is to raise awareness about how to best prepare for nature’s unexpected twists. Our latest blog contains tips to share with your listeners on how to best prepare for emergency situations, which includes downloading NextRadio.
How can your station increase listening on NextRadio during emergencies?
Utilizing TagStation to display enhanced content (album art and program-related information) will provide dramatic changes in listening sessions on NextRadio. For a TagStation refresher, watch these training videos and keep maximizing content for your radio stations.
Radio stations that switch from displaying only a logo in NextRadio to displaying enhanced content by utilizing TagStation’s Full Data Services see dramatic changes in listening sessions. To learn more about how your station can start increasing listening in NextRadio through TagStation, contact Libby Hiple, Sales Manager at firstname.lastname@example.org.