Current TSL on the NextRadio app is 37 minutes. Nielsen data will soon include NextRadio listener counts in its currency. And many station programmers have seen exponential listening growth simply by informing their audiences about NextRadio. If you’re ready to … Continue reading »
Radio stations played +241% more Petty music on Monday. The number of stations actively playing Petty’s tunes was up 40% over the average.
On Wednesday, October 5, the National Association of Broadcasters hosted a webinar on FM chips in smartphones. The discussion touched on status of hybrid radio and activation of the FM chip by carriers and manufacturers. But upon mention of an FCC recommendation that smartphone users receive vital … Continue reading »
Compared with weekday morning drive, radio listening on Saturdays is usually a little soft. Except when everyone is shaken out of bed by a 5.6 magnitude earthquake, like the one that occurred in Oklahoma Saturday, September 3. The number of listeners more than tripled that day … Continue reading »
Check Out Tracking Results on what Listeners can Hear, See and Interact with on NextRadio Over the past several months, NextRadio has been conducting beta tests on select radio stations to gauge the interactivity response rate within the app. Interactivities measured … Continue reading »
Average Session Length increased by 14.3% – from 19.9 minutes to 22.7 minutes, among the stations analyzed. We recently analyzed 12 million minutes of NextRadio listening across 100 radio stations that switched from displaying only their logo to delivering enhanced content … Continue reading »