CAMPAIGN RESULTS

 Total Weekly Count of NextRadio Listeners:

  • Up 12.6% All Dayparts over campaign period
  • Up 21% AM Drive vs same 4-wk period 2016
  • Listener Counts peaked on Thursdays followed by Tuesdays

 NextRadio Weekly Avg TSL:

  • Down 3.4% AM Drive vs same period 2016

Re-Cap:

The total weekly count of NextRadio listeners rose for all dayparts during the campaign, and AM Drive showed very positive YOY growth, up 21%. We would expect the modest decline in TSL for Morning Drive YOY, with the significant influx in Cume.

Who:

  • #1 STATION IN TOP 10 MARKET
  • #1 MORNING SHOW

What:

  • 4-week on-air mention campaign
  • 1 live read per daypart 1/18-2/15 (15 Lives/Week)
  • 2 social posts by morning show

When:

  • 2017 – 1/16- 2/10

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