Current TSL on the NextRadio app is 37 minutes. Nielsen data will soon include NextRadio listener counts in its currency. And many station programmers have seen exponential listening growth simply by informing their audiences about NextRadio.
If you’re ready to increase NextRadio listening for your station, then let’s quickly check off a few items to ensure your audience gets the perfect listening experience – right on their phones.
4 Steps – 20 minutes
Log on to TagStation and let’s go
(Note: All settings must be completed before you save them.)
Step 1: Check alignment of audio and visuals
Album art should show up when a song plays. And a tasty pic of a Big Mac should show up when a McDonald’s spot runs. If your station’s audio is on delay for any reason, everything can get jumbled up. Then listeners get confused, and salespeople get unhappy. We’ve seen stations that are off by 10, 20, even 30 seconds. So let’s make sure your alignment is spot-on.
Step 2: Make sure the station’s Twitter handle is current and correct
Your station’s most popular Tweets show up in NextRadio’s Newsfeed. And since Tweets engage your listeners and deliver some serious marketing punch, let’s double-check that all handles are up-to-date.
Step 3: Verify formats, logos, call letters and schedules
What shows up in the NextRadio app signals to listeners what the station is all about. It’s not only a good idea to make sure your formats and station IDs are clearly displayed in the app, it’s also easy to do. Go to the same page as in Step 2, double-check the settings, then have a look. Now’s the time to make any changes. And maybe show your teammates how to make updates, too.
Step 4: Set – but don’t forget
After completing Step 3, everything should be hunky-dory. Inside the NextRadio app, station Tweets should be a-twittering. Album art should show up while songs play. Home Depot stuff should show up when Home Depot ads air.
From here on out, it’s all a matter of maintenance. (We know.) Look, we’re not saying it’s a daily thing for programmers. More like a monthly thing. And again, takes about 20 minutes. Maybe less.
Oh, and let us know if you have any problems or questions. We’re here to help.
Need help getting started? Contact firstname.lastname@example.org to get a NextRadio team member assigned to your company.