It was great to see familiar faces at NAB like, FCC Chairman Tom Wheeler and NAB CTO, Sam Matheny (both featured in image). We also enjoyed meeting new people from both the radio broadcast and advertisement industries. The key messages for NextRadio this year were content increases listening, AT&T phones now compatible and we unveiled the data NextRadio provides broadcasters and advertisers.
NextRadio Integrates with PRSS
A press conference was held at our radio booth on Monday, 4/18 to announce integration with Public Radio Satellite System (PRSS). The NextRadio app is joining with the Public Radio Satellite System (PRSS) to introduce its new PRSS MetaPub Platform to integrate enhanced visual features and information from public radio programming into NextRadio.
The PRSS created the MetaPub platform for the public radio market to enhance national and local public radio programming with new capabilities for displaying images, text and promotional materials. The benefit for stations and producers is increased revenue potential and listener engagement as well as the ability to collect listener data via NextRadio app tracking. Click here to read the entire press release.
ALERT FM to Integrate with NextRadio
Global Security Systems, LLC (GSS) announced that they have partnered with NextRadio to provide emergency notifications to users. The NextRadio app team will review ways to interconnect with GSS’s ALERT FM emergency notification system to provide users with federal, state, and/or local information during the event of a man-made or natural disaster. This new feature is scheduled to be available to NextRadio users in 2016.
ALERT FM provides federal, state, and/ or local emergency information to citizens using the Radio Data System (“RDS”) of local FM radio stations. Citizens can receive this information on ALERT FM receivers or any device including cellphones equipped with an FM-chip and the proper software. ALERT FM has the capability to keep users informed even when the power is out or cellular service is down. Click here to read the entire press release.
NextRadio Speaking Engagements
There were several opportunities to hear about NextRadio at NAB. NextRadio leaders spoke during the NAB Media Finance & Investor Conference, on Radio’s Most Innovative Panel, in the Digital Strategies Exchange and at the Advertising Theater.
Click here to listen to one of the NextRadio presentations, Radio Done Differently – Delivery Data Attribution to Advertisers.
This half hour podcast features NextRadio President, Paul Brenner sharing how NextRadio is providing advertisers with next-day results of NextRadio listening, viewing and interactive actions. Along with robust demographic data and store location visits. Learn how NextRadio provides broadcasters the opportunity to immediately share with advertisers the data attribution results to better leverage their radio buying strategy.
Thanks again to everyone that we met during NAB. if you weren’t able to attend NAB, please connect with us to learn more about all the great things we are doing at NextRadio and TagStation. Our sales team can be reached at firstname.lastname@example.org or 317-684-2952.