Happy new year, friends! If you were lucky enough to enjoy the relative warmth of Vegas at the Consumer Electronics Show last week (it was below zero in Indy & Chicago), you probably caught on to a few recurring themes amidst the chaos of all that was up-and-coming. Standing out were automobile tech, mobile tech, and the “internet of things” or simply that everything is “connected”. Your wristwatch, your thermostat, your baby, your washing machine, your mattress, EVERYTHING benefits from being connected nowadays. In that spirit, how refreshing and fun to not only wriggle into a spot on that thematic bench, but also be able to present a product that brings broadcast radio so seamlessly into that fold. A Bloomberg article right before the show noted: “In-vehicle technology is the top selling point for 39 percent of car buyers, more than twice the 14 percent who care most about horsepower and handling, according to a survey last year…”
The timeliness of this launch wasn’t lost on anyone. In our partner iBiquity Digital’s HD Radio booth, we demonstrated the innovative features and benefits of NextRadio “in the car” to every attending automaker and global OEM audio supplier.
Before we get into CES, here’s our first rundown of 2015…
By the Numbers
- Over 1,478,000 app downloads
- Over 11,080 FM radio stations tuned to from the app
- Over 2,335,000 hours of listening through NextRadio
- A 4/5 Google Play Store user rating
NextRadio and HD Radio at CES
If you weren’t at the International Consumer Electronics Show last week, here’s what we were showing off. A press release on day one of CES announced the launch of iBiquity and TagStation’s first joint product demonstrating the benefits of NextRadio’s interactive digital capabilities in a car: the first platform to combine both analog and HD Radio broadcasting with NextRadio’s interactive station, artist, advertising and social media services.
NextRadio and TagStation SVP Paul Brenner explains, “By adding connectivity to broadcast radio, both analog and digital, for the built-in connected car and paired smartphone car, we have been able to provide a rich suite of interactive services that connect people with radio like never before.” iBiquity Digital COO Jeff Jury also notes, “We firmly believe that radio’s dominant position in the automotive dash will continue and be enhanced through our joint technology efforts.”
John Potter from the RAB interviewed Paul Brenner at the show and got a little demonstration. “Radio is making a great showing with innovative technology including HD Radio and NextRadio.” Potter concludes, “This is a great example of how radio stations can look to the future as HD Radio and NextRadio connect broadcasts with digital interactivity to keep radio relevant for listeners and advertisers.”
In general, the traffic in the booth was terrific, and response to the live demo could not have been better. The visual and interactive aspects of the solution resonated with folks and seemed both a logical and compelling face for radio in a modern dash. Proponents of mobile operating systems for connected dashboards, like Google’s OAA, were excited to see a broadcast radio solution that would work as well within that software space as other internet based in-car entertainment. And while we cannot name any names, every automotive OEM and Tier 1 supplier we met with at CES last week has requested that the NextRadio platform move quickly into their development plans.
Our NextRadio team will now be following up directly with many enthusiastic automakers and suppliers from CES to provide further detail on the simplicity and cost-effectiveness of the NextRadio platform automobile integration to enable engaging, relevant and motivating content to benefit both broadcasters and advertisers.
If you’d like to learn more after stopping by to see us at CES or weren’t able to make it to the show, please visit NextRadioApp.com/LearnMore for information on this collaboration, and more or contact Libby Hiple to get involved.
Continued progress with phones… Just before the new year, we welcomed the new ZTE Speed™, and just today, the Samsung Galaxy Prevail LTE to our growing list of supported devices – both available from Boost Mobile. Also, the HTC Desire 816, which is already supporting NextRadio through Virgin Mobile, is now available on Sprint Pre-paid plans.
Stop back in a couple of weeks for more updates. We are looking forward to a great 2015 with your continued support. So long!
Let your voice be heard! Contact your wireless carrier and let them know you care about FREE radio on your smartphone. Visit FreeRadioOnMyPhone.org and take action today.